It is no surprise that in today's digital age, having a robust online presence is crucial for businesses of all sizes and industries. For businesses, having a solid presence on Instagram can be crucial to attracting new customers and staying relevant in the competitive digital landscape.
As such, insurance companies, especially ones emphasizing digital products and services, can significantly benefit from being active on social media. One platform that can be particularly beneficial for insurance companies to have a presence is Instagram. Instagram currently boasts over 2 billion monthly active users and more than 120 million users in the US alone. So, it can be a powerful tool for insurance companies to connect with potential customers and showcase their products and services. While having many followers doesn’t necessarily equate to success, it can be a strong indicator of a business's reach and influence on the platform. However, having a strong Instagram presence doesn't mean having a well-designed profile and consistently posting engaging content. One key factor that can impact the success of an insurance company's Instagram presence is the number of followers they have.
Why should you invest in increasing the number of your Instagram followers?
Increased Visibility
This should be no surprise to anyone, but the more followers an insurance company has on its Instagram account, the more people will see and engage with its content. Small businesses and established insurance companies can actively invest in their online presence and grow their audience thanks to the different ways Instagram offers. Instagram’s algorithm prioritizes content from accounts with a larger following, meaning that posts from an insurance company with a large following are more likely to be seen by users who don’t already follow the account.
Sponsoring your posts and boosting the visibility of your stories has never been easier; for a small amount of money, you can reach many potential customers and partners. As such, by having more followers, an insurance company can increase its visibility and reach a wider audience.
Improved Credibility
Having numerous followers can also help to improve the credibility of an insurance company. When people see that an insurance company has a significant following, they may be more likely to trust the company and feel confident in its products and services.
Having many followers can help an insurance company establish its brand as a trusted and reliable source of information. In the insurance industry, trust is crucial when customers choose a provider. By having a large and engaged following on Instagram, an insurance company can demonstrate its expertise and authority on insurance-related topics. Furthermore, Instagram followers can serve as brand ambassadors for an insurance company. By engaging with and sharing content from the insurance company’s account, followers can help spread the word about the company and its offerings to their followers. This can be especially valuable for insurance companies looking to reach younger demographics, as many younger users rely heavily on recommendations and referrals from their social media contacts.
Enhanced Customer Engagement/Experience
Instagram allows businesses to interact with their followers through comments, direct messages, and other features. An insurance company can potentially increase customer engagement and build stronger relationships with its audience by having many followers.
Additionally, engaging with your followers has several advantages. First, it shows your followers that you care about answering their questions and concerns and not about increasing the number of your posts. More importantly, however, engaging with your followers can be a great way of generating leads. As mentioned earlier, Instagram can be a powerful tool for insurance companies to connect with potential customers. By having a large number of followers and engaging with potential clients via direct messages or comments, an insurance company may be able to generate more leads and ultimately convert those leads into paying customers.
You might be thinking, “I understand the importance of having a large number of followers. But how can I build a strong following on Instagram?”
Most business owners know the importance of having many followers online. However, many may not know the most impactful techniques to grow followers. There are lots of strategies that can help you grow your Instagram following. As an insurance company seeking a more substantial online presence, try implementing some techniques when investing in your Instagram account.
Posting relevant and engaging content
One of the most effective ways to attract and retain followers on Instagram is to post high-quality, relevant content consistently. This could include educational posts about insurance topics, behind-the-scenes looks at the company, or customer success stories. People choose to follow topics they are interested in, so tailor your content to fit your audience members’ tastes.
At the same time, however, you should remember that different audience members have different preferences. Posting strictly educational content, for instance, may not interest the younger generations, so you should also develop content that targets those individuals.
Finally, it’s important to remember that Instagram is a visual platform, so include visually appealing images and graphics to accompany your posts. With the increased popularity of Instagram reels, you can also work on developing more Instagram videos, as they are bound to receive the highest number of engagements.
Using relevant hashtags
Hashtags are an essential tool for increasing the visibility of your posts on Instagram. Instagram filters posts based on the hashtags they use, so including some of those hashtags in your captions is a must. Using relevant hashtags makes it easier for users searching for specific topics to discover your content. For insurance companies, this could include hashtags related to insurance topics, such as #disabilityinsurance #incomeinsurance #insurance #lifeinsurance #healthinsurance. At the same time, ensure you include more general hashtags such as #finance #protection #security so that your posts receive even more engagement.
Engaging with your followers
Building a solid following on Instagram isn’t just about getting more people to follow your account – it’s also about retaining those followers and turning them into brand advocates. One way to do this is to regularly engage with your followers by responding to comments and direct messages and liking and commenting on other users’ posts. This can help create a sense of community around your brand, which can be especially valuable for insurance companies looking to build trust with their customers. After all, Instagram followers who might become clients want to ensure that you are trustworthy and actively answering their needs. If they see that their questions are constantly ignored via direct messages or Instagram comments, they will no longer think about signing up for any of your services in the future. Instead, they might unfollow your account and check out a competing insurance company. This is not the result that you want to achieve.
Conclusion
Instagram has become an integral part of modern society, with over 2 billion monthly active users and counting. For insurance companies, having a solid following on Instagram can be particularly important for several reasons, especially in terms of increased visibility, improved credibility, enhanced customer engagement, and more potential for lead generation.
While it's essential to focus on creating high-quality content and engaging with followers, insurance companies should also consider strategies for growing their Instagram following to maximize the benefits of their presence on the platform.
Applying some of the previously mentioned strategies will boost your Instagram followers and help you generate more leads and grow your business in no time!
Join the Discussion